It’s reported to be a marquee deal, making Tiwa the first Nigerian female act to be signed to the label. The record deal was facilitated by Efe Ogbeni (Stealth Management/Regime), Executive Producer along with Vannessa Amadi-Ogbonna on all projects under the UMG deal.
The deal was signed with Joel Katz, Efe Ogbeni, Vanessa Amadi (Stealth Management), Sipho Dlamini Managing Director of Universal Music South Africa and Sub-Saharan Africa (English-speaking), EVP, Market Development at Universal Worldwide Adam Granite, and Chairman and CEO of Universal Music Group Worldwide Sir Lucian Grainge present at the UMG offices in California on April 24, 2019.
It was widely believed, some years ago, that female musicians could not make as much impact or achieve as much as their male counterparts in Nigeria and Africa as a whole. In a music industry that is chiefly patriarchal, it was nearly unbelievable that a female artist would make headway and become one of the A-list artists representing the Nigerian music industry on a global scale.
Tiwa Savage is quite easily one of the most talented singers and songwriters in Nigeria. Signing to Universal Music further validates Tiwa‘s status in the African music space.