The streetwear label collaborates with the rapper for a limited set of exclusive threads.
As Jay-Z’s 4:44 arena tour comes to a close, streetwear brand Fear of God will be collaborating with the rapper on a new collection of clothes inspired by both the album and tour. The mostly black hoodies, t-shirts, denim and outerwear come embezzled with co-branding and graphics. A press release for the collaboration notes how the collection was inspired by creative conversations had with the “Bam” rapper, which focuses on “hard truths” and “new perspectives”
In a conversation with Vogue Magazine, Fear of God founder Jerry Lorenzo expressed how he and his team “wanted to modernize Jay’s approach and contribution to fashion through our lens. Jay gave us feedback and direction along the way. He’s a true artist in every sense of the word.”
The collection will drop today, just hours before Jay is set to take the stage in Inglewood at The Forum for the last date of his tour. Each piece will be available at the House of God Pop-Up Shop at Maxfield LA, with doors opening at 11 am PT.
Check out images from the collection below, and witness the inspirational force of 4:44.